Browsing by Author "Ko, Eunju"
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- Impact of quick response technology based attributes on consumer satisfaction/dissatisfaction among female apparel consumersKo, Eunju (Virginia Tech, 1995-06-05)The purpose of this research was to test a conceptual model which examines consumer satisfaction/dissatisfaction (CS/D) with apparel retail stores and to investigate the moderating effects of shopping orientations and store type on confirmation/disconfirmation (C/DC) about quick response technologies (QRT) based attributes and CS/D with a retail store. Shopping orientation included fashion, economic, and time orientations. Store type included specialty chain, department, discount, and small independent stores. The conceptual framework for this study was based on retail strategic planning (Berman & Evans, 1992; Cory, 1988) and consumer satisfaction theory (Oliver, 1980). A convenience sample of 200 female apparel consumers was selected from a southeast city in the United States. The survey design employed a structured questionnaire with some open-ended questions. A questionnaire was pilot tested for content validity and instrument reliability. Descriptive statistics (Le., frequencies, percentages), multiple regressions, ANOVAs, and ANCOVA were used for data analysis to test the hypotheses. The response rate was 86.2 % for 200 usable responses. C/DC (i.e., QRT based, non-QRT based attributes) had significant effects on CS/D with apparel retail stores. The results supported the disconfirmation of expectation model (Oliver, 1980). C/DC of QRT based attributes (e.g. reduced stockout, fast turnaround of goods) have more influence on CS/D than C/DC of non-QRT based attributes (e.g., location of store, store hours). Results from a preliminary test indicated that QRT based attributes are improved by implementing QRT. The orientation of consumers is related to the level of C/DC of QRT based attributes, which determines CS/D. Fashion orientation, economic orientation, and store type were significant moderators between C/DC of QRT based attributes and CS/D with apparel retail stores. The retail QRT information assembled in the review of literature and the results of the study could help industry trade associations adjust their strategy for potential QRT adopters and promote QR implementation efficiently, and help retailers do strategic planning when they implement QRT.
- A study of relationships between organizational characteristics and QR adoption in the U.S. apparel industryKo, Eunju (Virginia Tech, 1993-04-15)The purpose of this study was to identify the usage level of QR technologies and to examine the relationships between the organizational characteristics and the usage level of QR technologies and QR adoption in the U.S. apparel industry. Using the usage level of QR technologies and QR adoption as the dependent variables, the selected organizational characteristics, as independent variables, were: firm size (Le., numbers of employees, dollar amounts of sales volume), organizational strategy (i.e., prospector, analyzer, reactor, defender), product characteristics (i.e., product category, fashion change, seasonal change), and perception of QR benefits. The conceptual framework for this study was based on Rogers' adoption theory (1983). A factor approach was used to examine a cross-section of firms to determine significant characteristics influencing QR adoption. A random sample of 306 apparel manufacturers without locational limitation were selected from a purchased list. The sample was stratified by firm size (i.e., number of employees) and product category (Le., men's, women's, children's/infant's wear). A mail questionnaire was pilot tested for content validity and instrument reliability, and the revised questionnaire was sent to plant managers. Adjusted response rate was 47.0% (n=103). Regression, discriminant analysis, and nonparametrics were used to test the statistical significance of hypothesized relationships. The most frequently used technologies were small lot orders, short cycle cut planning, short cycle sewing, and production planning with customer. Firm size, organizational strategy, and fashion change were significantly related to the usage level of QR technologies. Firm size, organizational strategy, product category, and perception ofQR benefits were significantly related to QR adoption. Four QR elements (i.e., production planning, flexible manufacturing, inventory control, information sharing) were significantly related to QR adoption.