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Browsing by Author "Lucha, Christopher"

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    Profitability of Virginia's Agritourism Industry: A Regression Analysis
    Lucha, Christopher; Ferreira, Gustavo; Walker, Martha A.; Groover, Gordon E. (2016-04)
    Virginia's growing agritourism industry provides additional income to farms and mitigates risk. This study empirically analyzes the effect of demographic, operational, and financial factors on the profitability of agritourism operations using a primary data set collected from a survey of more than 500 agritourism operations. Results show that greater profitability is associated with operators who are motivated by additional income and have more education, larger operations with a greater percentage of income from agritourism, and visitors who spent more on average. Characteristics having a negative effect on profitability are wineries, locations farther from interstates, and difficulty accessing capital.