Browsing by Author "Martin-Fuentes, Eva"

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    The halo effect: A longitudinal approach
    Nicolau, Juan Luis; Mellinas, Juan Pedro; Martin-Fuentes, Eva (Pergamon-Elsevier, 2020-07-01)
    The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of this effect is available in the hospitality and tourism literature. Thus, this study fills this gap by analyzing a sample of 21,338 hotels. Results indicate that: i) the halo effect is supported (the “other” attributes explain nearly 50% of the focal attribute “location”); ii) asymmetric effects exist because negative variations have a stronger influence than positive variations (the halo effect actually becomes a crown of thorns); and iii) varying effects exist over the range of the dependent variable.
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    Satisfaction measures with monetary and non-monetary components: Hotel's overall scores
    Nicolau, Juan Luis; Mellinas, Juan Pedro; Martin-Fuentes, Eva (Elsevier, 2020-05-09)
    Hotel scores are critical indicators of satisfaction. However, the diversity of methodologies for calculating these indicators leads to notable differences. To explore such discrepancies, this study investigated the differences when monetary and non-monetary components are included in the measures of satisfaction. The empirical test conducted on over 26,000 hotels revealed that exclusively using non-monetary components in satisfaction measures (e.g., arithmetic mean of non-monetary attributes) leads to higher values than using monetary measures of satisfaction (e.g., value for money). The deviations between attribute performance and its expected value explained the difference between both satisfaction measures. In addition, the attributes to which people seem to be monetarily sensitive are “comfort,” “staff,” and “services.” This study provides a tool for decision-makers to identify the best method for communicating the hotel's satisfaction measures via its position in the market and attributes that require reinforcement.