Browsing by Author "Masiero, Lorenzo"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- A demand-driven analysis of tourist accommodation price: A quantile regression of room bookings [Summary]Nicolau, Juan Luis; Masiero, Lorenzo; Law, Rob (Virginia Tech, 2015-09)Tourist accommodation expenditure is a widely investigated topic as it represents a major contribution to the total tourist expenditure. The identification of the determinant factors is commonly based on supply-driven applications while little research has been made on important travel characteristics. This paper proposes a demand-driven analysis of tourist accommodation price by focusing on data generated from room bookings. The investigation focuses on modeling the relationship between key travel characteristics and the price paid to book the accommodation.
- Selling rooms online: the use of social media and online travel agents [Summary]Inversini, Alessandro; Masiero, Lorenzo (Virginia Tech, 2014)This paper aims to focus on the reason why hoteliers choose to be present in online travel agent (OTA) and social media websites for sales purposes. It also investigates the technological and human factors related to these two practices. The research is based on a survey sent to a wide range of hotels in a Swiss touristic region. The empirical analysis involves the specification of two ordered logit models exploring the importance (in terms of online sales) of both social media and the online travel agent, Booking.com.