Browsing by Author "Phelan, Kelly Virginia"

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    Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis [Summary]
    Aday, James Brian; Phelan, Kelly Virginia; Phelan, Kelly Virginia (Virginia Tech, 2015)
    This study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from these firms are nonexistent. This research relied upon a content analysis rubric and daily measurement of offerings from randomly selected cities represented by Groupon and LivingSocial for a period of 6 weeks. The daily offerings for specific cities on the Groupon and LivingSocial sites were utilized as the primary data sources. Findings indicate firms in these industries, outside of restaurants, have shunned away from offering their services via flash-sale mediums.
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    Gender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals? [Summary]
    Chen, Hsiangting; Phelan, Kelly Virginia; Jai, Tun-Min (Catherine) (Virginia Tech, 2019-02-19)
    This study aimed to investigate whether gender differences existed in deal-hunting behavior during the hotel booking process. The research model was structured to understand the factors that influence consumers to search and book hotel deals. Results showed there were significant differences between females’ and males’ deal-searching behavior and purchase intentions. Male consumers were likely influenced by emotional gratification, such as feeling excited about finding a good deal online. Alternatively, female consumers were not influenced by affection but by their cognitive evaluation.