Browsing by Author "Robinson, Tammy R."

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    Clothing behavior, body cathexis, and appearance management of women enrolled in a commercial weight loss program
    Robinson, Tammy R. (Virginia Tech, 2003-05-09)
    The purpose of this study was to determine the relationship between appearance management, created appearance, body cathexis, and clothing behavior for a group of women enrolled in a commercial weight loss program. Subjects were 171 females enrolled in Weight Watchers® programs in Christiansburg, Virginia. No previous research had investigated clothing behavior, appearance management, created appearance, and body cathexis of women in a weight loss program. Because clothing is such an integral part of the self, it was important to examine the influences and contributions of this variable to weight loss. The proposed research model hypothesized that the following variables would be related: appearance management and created appearance, created appearance and body cathexis, body cathexis and current clothing behavior, and created appearance and current clothing behavior. Other hypotheses tested the relationships between current clothing behavior and prior clothing and between demographics and the following variables: appearance management, created appearance, body cathexis, and current clothing behavior. Results indicated that a greater percentage of weight loss was related to a higher average body cathexis score. Respondents wore clothing that emphasized body parts with which they were more satisfied, and wore clothing that did not emphasize body parts with which they were less satisfied. Results indicated that after weight loss, respondents wore clothing that would emphasize their body with more frequency and also wore clothing that would hide or camouflage their body with less frequency. Current clothing behavior also seemed to be influenced by age and marital status. Findings from the present study provide new information about how women choose clothing based on the level of satisfaction with their bodies and where they have experienced a weight loss. The findings also provide information about the types and styles of clothing that women choose as a result of losing weight. Women in weight loss programs can use clothing to enhance their appearance and improve their body image. By increasing body satisfaction and feeling better about their bodies as they are going through the weight loss program, they may be more likely to continue with their efforts and be more successful in their weight loss.
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    What to Wear: Businesswomen's Choice of Professional Dress
    Roth, Amber Nicole (Virginia Tech, 2009-12-02)
    Previous research has shown that separately and in some combinations internal and external variables (e.g., fashion consciousness, the weather), in addition to the demographic variables of the individual (e.g., gender, age), can affect dress choice. The purpose of this study was to explore the relationships between the variables within the Choice of Professional Dress system and businesswomen's choice of professional dress along the classic–innovative fashion continuum (e.g., whether the professional dress is considered by the dress adopter as more classic or more innovative). A model was developed for this study to illustrate the relationships between multiple variables that are proposed to influence an individual's choice of professional dress. A survey questionnaire was created to investigate businesswomen's choice of professional dress along the classic–innovative fashion continuum in regards to variables within two of the internal subsystems, the demographic subsystem, and the two external subsystems of the Choice of Professional Dress system. Data was collected via an online survey managed by a marketing research company. Participants were predominately married, Caucasian, businesswomen between 30 and 40 years old who held primarily occupations such as office and administrative support or management and financial operations. Multiple regression analyses and ANOVA were employed to test the relationships between the Choice of Professional Dress variables and businesswomen's selection of professional dress for work, as proposed in five main hypotheses. Results of the multiple regression analysis and ANOVA indicated significant relationships between businesswomen's choice of professional dress along the classic–innovative fashion continuum and demographics (i.e., age, education), as well as internal variables (i.e., fashion consciousness, professional image/role, comfort, appearance labor, availability of professional dress) and external variables (i.e., company culture, company dress policies, profession). These results contribute to academia by providing a deeper and richer understanding of businesswomen's professional dress choice as well as the placement of these choices by businesswomen on the Fashion Continuum. Based on the findings, academic and practical suggestions as well as recommendations for future research were provided.