Browsing by Author "Smith-Glaviana, Dina C."

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    The effect of fan-themed apparel products’ signal explicitness on fans’ perceptions: the moderating effect of fanship
    Smith-Glaviana, Dina C.; Lee, Jung Eun (2022-06-05)
    This study investigated how film franchise fans with varying levels of fanship perceive subtle versus explicit signals featured on fan-themed apparel products. A between-subjects experimental design was conducted with two fan-themed t-shirt designs (explicit vs. subtle) × fanship (low vs. high). In this study, the joint effect between subtle vs. explicit designs and fanship was examined to address perceived differentiation, social connection, and purchase intention. For perceived differentiation and social connection, fans with high fanship perceived the subtle design to be more effective than explicit designs. While fans with low fanship perceived the subtle design to be more effective for differentiation, they perceived that the explicit design facilitated social connection more than the subtle design. When fans perceived that signals featured on fan-themed apparel products differentiated themselves from others and facilitated social connection, their purchase intentions increased. The study yielded several theoretical and practical implications. First, the study contributed to the literature on signaling theory, extending the definition of subtle signals to include a more diverse range of design details, such as the content of graphics rather than the visibility and size of brand logos. The study also extended the use of signaling theory and optimal distinctiveness theory to new research areas of fan-themed products. Second, practical implications for producers, marketers, and retailers of fan-themed apparel included the consideration of developing fan-themed apparel with subtle signals, co-creating products with fans, and targeting female fans through more inclusive merchandising practices.
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    Stitches on Display: Embroidery Exhibited by the Museum of Modern Art
    Atallah, Grace Elizabeth (Virginia Tech, 2024-05-17)
    Engaging with both the materiality and visuality of the embroidered artworks by Marguerite Zorach and Elaine Reichek, this thesis analyzes the material acknowledgement, or lack thereof, of the embroidery medium in both the artists' own motivations and how the Museum of Modern Art represents and displays modern embroideries. Often perceived as old-fashioned, in both cultural and artistic frameworks there is at a times tremulous acceptance of the embroidery medium. Both Zorach and Reichek's embroideries are undoubtedly rooted in modernist ideas surrounding form, subject, and aesthetics. Expressed in thread, the concepts behind these artworks are closely stitched to the medium itself, enhanced by the textural and methodological process of embroidery. Despite this, the modes of display used by the MoMA exhibits portray a reluctance to fully embrace and acknowledge the importance of materiality in in the history of embroidery. Examining the inclusion of Zorach's The Circus in the 1938 Three Centuries of American Art exhibition alongside Reichek's 1999 solo exhibition Projects 67: Elaine Reichek displaying her When This You See… embroidery series, this thesis evaluates each artist's use of the medium and how the respective exhibitions framed the embroidered artworks.