Browsing by Author "Sun, Xiufang"
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- Chinese Consumers' Attitudes Toward Certified Wood ProductsLiu, Lijun; Sun, Xiufang; Hammett, A. L. (Tom) (Forest Products Society, 2024-01-19)While environmental nongovernmental organizations (NGOs) have been active in China in promoting forest certification, Chinese consumers’ perceptions of certified wood products in the marketplace are unclear. A survey focused on consumers’ wood-product consumption patterns was conducted in three cities—Beijing, Guangzhou, and Shanghai—from July to August 2015. This study used data from the survey to assess urban Chinese consumers’ attitudes toward certified wood products and the demographic differences affecting these attitudes. Regression analysis was conducted to test whether consumers’ social-economic characteristics link with their attitudes toward certified wood. We found mixed correlations between these consumers’ attitudes and their demographics and positive correlations between their attitudes and exposure to environmental campaigns and environmental education. The results from this study will improve the understanding of Chinese consumers’ attitudes toward certified wood products and help producers and marketers better understand the market potential for certified products and more efficiently meet consumers’ needs. This study will also help NGOs interested in conservation to develop their future programs in China.
- Hardwood Use in China's Wood Furniture Industry: A Small Sample AssessmentSun, Xiufang (Virginia Tech, 1998-09-18)In this study, over two hundred furniture manufacturers throughout China were surveyed regarding their raw wood material use in 1996 and their estimated use in 1999. Personal interviews were conducted after a mail survey to get interviewees' perceptions of the Chinese furniture market and raw wood material use. Forty-one overall responses were obtained which included 26 from personal interviews. The results from this study indicate general trends in the industry, and provide some important insights into China's furniture industry. In 1996, total wood materials used by responding firms were approximately 140,000 cubic meters. On average, hardwood dimension accounted for 25% of the total volume of the wood materials used by wood furniture makers. This was followed by particleboard (24%), hardwood lumber (22%), and medium density fiberboard (MDF) (17%). Domestic species grown in temperate regions were found to be the dominant types used in all responding firms. Chinese oak, ash, and birch were the major species used in 1996. U. S. red oak was the most popular temperate hardwood species imported. Interviewees reported that they prefer temperate over tropical hardwood species because they are predominantly light color. Sampled furniture manufacturers purchased hardwood lumber/dimension either from domestic sawmills or from wholesalers. On average, imported wood materials accounted for less than 7% of the total by volume. Most companies thought that price and quality of materials were most important factors affecting their importing decision. Delivery terms and species availability were important to a lesser degree. Approximately one-half the responding firms reported that their wood material demand would increase 5 to 10% annually through 1999. The other half estimated that their wood material needs would remain at or near the 1996 level. In the near future, high quality hardwood lumber, dimension, and wood veneer will need to be imported to supply upper-end solid furniture manufacturing. However, panel products, such as MDF and particleboard will retain their dominant positions in furniture making to meet the needs of consumers with low to middle incomes.