Browsing by Author "Tung Poon, Yiu"
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- Revenue management: resolving a revenue optimization paradoxTung Poon, Yiu; Tse, Tony S.M. (International Journal of Contemporary Hospitality Management, 2012)The objectives of this study are to investigate the relationship between hotel room demand and room rates, and to find a viable solution for the optimal room rate that maximizes the total profit.