Browsing by Author "Zheng, Bowen"

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    Adaptive optical beam steering and tuning system based on electrowetting driven fluidic rotor
    Cheng, Weifeng; Liu, Jiansheng; Zheng, Zheng; He, Xukun; Zheng, Bowen; Zhang, Hualiang; Cui, Huachen; Zheng, Xiaoyu; Zheng, Tao; Gnade, Bruce E.; Cheng, Jiangtao (2020-01-27)
    Reconfigurable beam steering components are indispensable to support optical and photonic network systems operating with high adaptability and with various functions. Currently, almost all such components are made of solid parts whose structures are rigid, and hence their functions are difficult to be reconfigured. Also, optical concentration beam steering is still a very challenging problem compared to radio frequency/microwave steering. Here we show a watermill-like beam steering system that can adaptively guide concentrating optical beam to targeted receivers. The system comprises a liquid droplet actuation mechanism based on electrowetting-on-dielectric, a superlattice-structured rotation hub, and an enhanced optical reflecting membrane. The specular reflector can be adaptively tuned within the lateral orientation of 360 degrees, and the steering speed can reach similar to 353.5 degrees s(-1). This work demonstrates the feasibility of driving a macro-size solid structure with liquid microdroplets, opening a new avenue for developing reconfigurable components such as optical switches in next-generation sensor networks.
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    Corporate crisis management on social media: A morality violations perspective
    Zheng, Bowen; Bi, Gongbing; Liu, Hefu; Lowry, Paul Benjamin (2020-07)
    Communication via a social network function enabled by social media has greatly empowered consumers' secondary crisis communication, as compared to a firm's crisis communication, and has thus changed corporate crisis management. This study aims to uncover consumers' decision process of engaging in secondary crisis communication in a social media context. Drawing on the social control perspective and impression management theory,this study examines the role of perceived morality violations and consumers' susceptibility to social influence in shaping consumers' secondary crisis communication in corporate crises. Moreover, leveraging cognitive dissonance theory, this study further examines the effects of corporate responses on the process of consumers' secondary crisis communication. A survey design with four scenarios was conducted to test a series of hypotheses relating to the decision process of secondary crisis communication. Our empirical results demonstrate that consumers' approach to secondary crisis communication on social media depends largely to the degree to which they perceive moral violations in the firms' crisis response. The findings also show that consumers tend to want to believe they are doing the "right thing" when considering secondary crisis communication and thus are afraid of being disliked by others for their purchasing decisions related to a firm in crisis. Such social conformance can result in a snowballing of negative word of mouth in product-harm crises cases. Findings contribute to the literature on social media crisis management and consumers' communication behavior on social media during product-harm crises.