Scholarly Works, Hospitality and Tourism Management

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https://hdl.handle.net/10919/24339
Research articles, presentations, and other scholarship

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Browsing Scholarly Works, Hospitality and Tourism Management by Subject "1503 Business and Management"

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    The Impact of COVID-19 Vaccine Passport on Air Travelers' Booking Decision and Companies' Financial Value
    Shin, Hakseung; Kang, Juhyun; Sharma, Abhinav; Nicolau, Juan Luis (SAGE, 2021-11-15)
    The ongoing debate about vaccine passport policies for dealing with COVID-19 has necessitated analyzing its effectiveness in the airline and tourism industry. This study was purposed to analyze how vaccine passports are evaluated by multiple stakeholders, such as airline investors and passengers for leisure/vacation purposes. The findings of the first study show that the implementation of vaccine passports is positively evaluated by airline investors. The results of the second study highlight the role of vaccine passports in reducing perceived health risks, which is integral to leisure travelers’ decision making. This study offers a theoretical lens to understand the value of vaccine passports and provides guidance for airline companies and tourism marketers in deciding whether to implement a vaccine passport policy.
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    Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
    Sellers, Ricardo; Nicolau, Juan Luis (SAGE, 2021-07-22)
    Visitor satisfaction has been shown to be a critical determinant of visitor expenditure in wineries. Although the relationship between visitor satisfaction and expenditure in wineries has been investigated in previous literature, we have unearthed potential intricacies that emerge when this relationship is analyzed within the reference dependence framework of prospect theory. To fill this gap, we use segment-based reference points to capture the singularity of winery visitors, and results show that demographics and psychographics confirm reference dependence. When reference points are based on psychographics, loss aversion is confirmed (lowering visitor satisfaction has a greater negative impact on expenditure than the positive impact derived from increasing visitor satisfaction), while diminishing sensitivity is observed for losses (the effect of the variations in visitor satisfaction shifts depending on the distance from the individual’s reference point). Interestingly, when the reference points are obtained through demographics, loss aversion is reversed. Relevant managerial implications are outlined.