Implementing Pricing Strategies
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Date
2021-03-01
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Virginia Cooperative Extension
Abstract
Many things will influence how producers and sellers choose prices for their products. Most importantly, available pricing strategies will be determined by the market that the product is sold in. Some markets are highly competitive while others have little or no competition. Understanding how these market forces affect pricing strategies is the first step. This handout describes the fundamentals of pricing strategies in different types of markets.