Choice Hotels EMEA Highlights the Importance of Franchise Industry as it Records Significant Increase in Interest for Franchising

Abstract

Choice Hotels EMEA has seen a marked increase in a new generation of energised entrepreneurs looking to “upgrade” their passion for hospitality and manage their own business through franchising.It's CEO Jonathan Mills highlights thateven though the pandemic affected the hospitality industry, it also afforded opportunity for the industry to review operations and change industry practices across many organisations."