Virginia eSports Association Video Project

Abstract

The Virginia eSports Association (VeSPA) held a League of Legends tournament from January 27 - February 12, 2013 called The Hokie Grail. The tournament consisted of 24 teams, and over 75 games were played with over $1000 cash prizes and raffles. This project group set out to use both footage from the live event as well as in-game footage in order to promote the organization. The promotional material generated by the project is meant for two distinct audiences. The first is the collection of the companies that VeSPA contacts in order to obtain sponsorships for future events. To appeal to this audience the project group created a promotional video consisting of footage from the live event. This footage highlights the sponsors for the Hokie Grail and shows attendees interacting with resources provided by those sponsors. The second audience is the gamers who the organization hopes will attend future events. The live event promotional video achieves this goal to some degree by exciting players, but a top 10 plays video also was created to better appeal to this audience. The top 10 plays video consists of in-game footage that highlights some of the best players who competed in the tournament. This is meant to excite and inspire gamers, as well as provide a forum for high level play to be recognized.