Now showing items 1-3 of 3
Affective Influences on Evaluative Processing
(University of Chicago Press, 2012-02)
The past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in ...
The Presenter's Paradox
(University of Chicago Press, 2012-10)
This analysis introduces the Presenter's Paradox. Robust findings in impression formation demonstrate that perceivers' judgments show a weighted averaging pattern, which results in less favorable evaluations when mildly ...
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
(University of Chicago Press, 2012-06)
Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ...