Analysis of potential system improvements concepts for Sunday newspaper insert packaging
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One important facility that gives newspapers a potential advantage over other distributors of printed matter is the newspaper's delivery system. Unlike products delivered through the mail, a newspaper's circulation organization can deliver printed material within as little as a twenty-four hour notice. This research will examine certain production process changes that could potentially take advantage of a modern newspaper's production and distribution strengths.
The research considers trends in magazine production and models a number of production line scenarios that have the potential of enhancing revenue by inserting greater varieties of pre-prints into an individually addressed package. It lists a number of changes that will probably be required for many design up-grade and recommends future research that would lead to a possible major change in business strategy.
- Masters Theses