Now showing items 1-2 of 2
Online Hotel Reviews: Rating Symbols or Text… Text or Rating Symbols? That Is the Question! [Summary]
(Virginia Tech, 2020-11-29)
This study results strongly support the standpoint that rating or symbols on the hotel booking platform are more effective than the review content itself. Also for hospitality managers, it is recommended to take a look at ...
Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews [Summary]
(Virginia Tech, 2020-09-20)
This article examines the satisfaction and dissatisfaction of hotel customers through Text mining hotel reviews online. The study shows that satisfied customers often mentioned that they liked intangible factors during ...