Now showing items 1-3 of 3
The Importance of Sales Managers' Activities and Time Allocation Toward Job Success in Lodging Properties [Summary]
(Virginia Tech, 2020-02-12)
The changes taking place in travel and tourism within the United States over recent years have caused the role of sales in the lodging industry to become increasingly competitive. Understanding the tasks and how sales ...
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry [Summary]
(Virginia Tech, 2020-01-12)
Over the last decade, scholars have recently emphasized the need for tourism marketers to orchestrate the wide range communication activities and forms via the adoption of Integrated Marketing Communication (IMC). However, ...
The strategic value of advertising expenditures in the tourism and hospitality industry [Summary]
(Virginia Tech, 2020-03-06)
The purpose of this study is to investigate the strategic value of advertising expenditures in the tourism and hospitality industry. Adopting a market-based valuation approach and longitudinal analysis, this study assesses ...