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The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary]
(Virginia Tech, 2019-02-22)
This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment ...
Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]
(Virginia Tech, 2019-02-22)
U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. ...
The Effect Of Holidays On Hotel Daily Revenue [Summary]
(Virginia Tech, 2019-02-22)
The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact ...
Measuring hotel channel mix: A DEA-BSC Model [Summary]
(Virginia Tech, 2019-02-22)
In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.
Hotel Revenue Management With Group Discount Room Rates [Summary]
(Virginia Tech, 2019-02-22)
This article outlines a theoretical framework and suggests a set of equations for use by hotel executives to evaluate the discount rate the hotel offers to groups wishing to stay in the hotel.
Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry [Summary]
(Virginia Tech, 2019-02-26)
In today’s world, hotel organizations contend with a highly competitive environment—an environment that is saturated with new technologies, customers who expect superior service, a drive toward innovation, and the challenge ...
Localized Revenue Implications of Severe Tornado Outbreaks on the Lodging Industry [Summary]
(Virginia Tech, 2019-02-26)
In 2011, significant tornado outbreaks occurred throughout the United States. The property damage from these tornadoes was record breaking at over $28 billion. The impact of these tornadic events on the lodging industry, ...
A Reexamination of Current Hotel Valuation Techniques – Which Approach is More Realistic? [Summary]
(Virginia Tech, 2019-02-26)
This study revisits the issue of accuracy in contemporary hotel valuation. The valuation results are compared to the market values of these firms to assess which technique provides the most robust and supportable estimate. ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy? [Summary]
(Virginia Tech, 2015-01)
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...
How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]
(Virginia Tech, 2015-08)
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel ...