Now showing items 1-2 of 2
Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
(Virginia Tech, 2015-05)
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.