Now showing items 1-7 of 7
The Marketing Planning Index: Its Use and Application in the Hospitality Sector [Summary]
(Virginia Tech, 2019-02-19)
With increasing emphasis by many organizations on improving marketing performance, the measurement of marketing effectiveness is an important subject area for academics and practitioners. This study extends the application ...
Hotel marketers share five top meetings trends for 2019
(Hotel News Now, 2019-03-15)
Meeting planners and their clients are exhibiting a growing preference for events-hosting hotels that demonstrate a commitment to the environment and philanthropy, while also offering a deep selection of health and wellness ...
Marriott charts three-year plan
(Hotel Management, 2019-03-18)
During a meeting with institutional investors and security analysts at the New York Marriott Marquis, the leadership team from Marriott International charted the company’s three-year growth plan, which includes opening ...
Revenue Is Rising, But Collecting Is More Challenging
(Lodging Magazine, 2019-03-26)
CBRE’s annual Trends in the Hotel Industry survey of hotel operating statements tracks Provision for Doubtful Accounts, as well as Credit Card Commission payments. To analyze trends in hotel collections, we studied data ...
Important Elements of Hotel-Meeting Planner Contracts: An Exploratory Study [Summary]
(Virginia Tech, 2019-03-05)
Contracts between meeting planners and hotels are getting longer and more complex to protect the interests of both parties. Unlike many other industries, there is no standard contract for use between meeting planners and ...
Seismic shift coming to revenue management, experts say
(Hotel News Now, 2019-02-14)
Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.
STR: US hotel performance for January 2019
(Hotel News Now, 2019-02-20)
In January, U.S. hotels reported occupancy rose 0.7% to 54.8%, ADR increased 0.8% to $124.39 and RevPAR rose 1.5% to $68.13.