Now showing items 1-5 of 5
Marketing and Promotion in the Hotel Industry: A case study in Family Hotel and Hotel Group
(Tourism and Hospitality International Journal, 2014)
Marketing shows its importance in every kind of tourist and hotel industry, since it presents itself as a tool that contributes to better management of hotel operations also help in defining appropriate strategies for their ...
Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary]
(Virginia Tech, 2016-10-01)
This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Hotel sales and marketing trends to watch in 2019
(Hotel News Now, 2018-12-20)
Experts speaking at the HSMAI sales and marketing roundtable shared the top trends in their discipline heading into the new year.