Now showing items 1-10 of 120
Influential factors and relational structure of Internet banner advertising in the tourism industry [Summary]
(Virginia Tech, 2008-04)
The Internet serves as a major marketing and communication tool in the tourism industry; it is, therefore, surprising that there have been few discussions of the structural relationship between tourism and Internet-based ...
One year of smokefree bars and restaurants in New Zealand: Impacts and responses
(BMC Public Health, 2006)
New Zealand introduced smoke-free bars and restaurants policy in December 2004. We reviewed the data available in December 2005 on the main public health, societal and political impacts and responses within New Zealand ...
Destination Attractiveness As A Function Of Supply And Demand Interaction
(Virginia Tech, 2004-09-13)
The driving force of the tourism industry is represented by the attractions at destination. Travelers have no reason to visit destinations that have nothing to offer. Tourism research has demonstrated that attraction studies ...
Topic Maps For Improving Services In Disaster Operations Management
(Clute Institute, 2008)
Disaster operations management is an increasingly important application area for the developing techniques of service science. This paper examines the use of topic maps, a semantic technology, within this environment, and ...
An Examination of Effects of Self-Concept, Destination Personality, and SC-DP Congruence on Tourist Behavior
(Virginia Tech, 2009-09-28)
Factors influencing tourist behavior have been a focal point in tourism research for decades. Efforts to unveil the determinants that shape travel behavior stem not only from pure academic interest, but from practical ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Hotel Revenue Management: Today and Tomorrow
(Cornell University, 2008-08-01)
Hotel revenue management needs stronger support from human resources policies, according to this survey of 186 revenue managers. At the same time, respondents to the survey anticipate that revenue management will extend ...
Models and Techniques for Hotel Revenue Management using a Rolling Horizon
This paper studies decision rules for accepting reservations for stays in a hotel based on deterministic and stochastic mathematical programming techniques. Booking control strategies are constructed that include ideas ...
Function-space Revenue Management: A Case Study from Singapore
(Cornell University Press, 2001-12)
Hotels can apply revenue-management systems to their function spaces—and boost the revenue contribution from those spaces.
The Importance of Selling Abilities in Corporate Hospitality Sales to Corporate Customers [Summary]
(Virginia Tech, 2008-10-20)
Little has been published recently about the salesperson/customer dyad. Drawing upon the selling and sales literature in the area of marketing, the authors with the cooperation of a large anonymous hotel company conducted ...