Now showing items 11-20 of 25
Embrace sales tech you have before investing in more
(Hotel News Now, 2018-04-04)
Rather than continue the constant pursuit of the latest bells and whistles, hotel sales departments first should undertake a thorough assessment of their current technology and how it is being used.
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...
Hotel Equities expands regional sales team
(Hotel Management, 2018-05-30)
Atlanta-based Hotel Equities appointed two new regional directors of sales: Polly Ann Elliott and Kristen Vasquez. Both new regional team members will report to Drew Salapka, Hotel Equities’ SVP of revenue generation. The ...
Social Media and eCRM as a Prerequisite for Hotel Success
(Management Information Systems, 2012)
Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling ...
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary]
(Virginia Tech, 2011-10-14)
Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
An Examination of the Link between RM Implementation Strategies and Performance
(Virginia Tech, 2015-03-19)
Since its foundation, revenue management techniques on aggregate have added billions of dollars to many firms' bottom lines, while using existing products or services and existing sets of consumers (Cross, Higbie, and ...
Seismic shift coming to revenue management, experts say
(Hotel News Now, 2019-02-14)
Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.
Differences in seasonal price patterns among second home rentals and hotels: empirical evidence and practical implications
(Tourism Economics, 2012)
Hotels and second home rentals are two of the most important tourist accommodation options in Spain. In terms of seasonality, almost all previous studies have analyzed tourism demand from the point of view either of total ...
Online hotel's sales strategies with emphasis on web booking
(Journal of Technology Research, 2015)
The purpose of this paper is reflected in the detailed study of world achievements in the context of Information Communication Technology (ICT) development in online hotel sales matching empirical findings which consist ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...