Now showing items 21-30 of 112
A Theoretical Integration and Empirical Test of Strategic Management: Environment, Strategy, Structure, Implementation, and Performance in the Hospitality Industry
(Virginia Tech, 1999-04-14)
The main purposes of this study were to investigate the causality, congruence, and relationships among the constructs in the strategic management process. Perceived environmental certainty, organizational structure, types ...
The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance: the case of tourism destinations in Africa
(Virginia Tech, 1996-07-01)
NOTE: Pages 133-134 are missing and there are 2 copies of page 31. see document This is an exploratory study that empirically examines the relationships between United States' tourism channel firms' power, African ...
Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry
(Virginia Tech, 2005-06-29)
Safety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by ...
The effect of organizational factors on the structure of the buying center: the case study of corporate travel management
(Virginia Tech, 1994-03-15)
In this study the researcher attempts to advance the understanding of the structure of firm buying centers for air travel services. First, an attempt is made to find empirical support for the proposition that firm air ...
Consumer Choice of Hotel Experiences: The Effects of Cognitive, Affective, and Sensory Attributes
(Virginia Tech, 2011-07-06)
Understanding the choice behavior of customers is crucial for effective service management and marketing in the hospitality industry. The first purpose of this dissertation is to examine the differential effects that ...
An exploration of the role of the construct of control in expansion strategy of hotel chains: A multiple-case study
(Virginia Tech, 2008-03-17)
The purpose of this study is to explore the management of expansion strategy in the hotel industry using the control approach as presented in the literature of organizational theory. This integration illustrates that the ...
A Model for the Development and Implementation of Core Competencies in Restaurant Companies for Superior Financial Performance
(Virginia Tech, 1998-06-08)
The purpose of this study was to identify whether firms that implement and develop core competencies perform significantly better than firms that do not. A model of core competency implementation and development in ...
An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
(Virginia Tech, 2001-02-02)
Sales forecasting is an essential tool for the planning function of corporate restaurant management. Accurate sales forecasts allow functional areas, such as marketing, advertising, human resources, and finance, to ...
Environmental munificence, strategic posture and performance: an empirical survey of independent restaurants
(Virginia Tech, 1996-05-05)
Normative theory holds that strategy should favorably align an organization with its environment. The primary purpose of this study was to provide a test of the contingency effect that environmental munificence may have ...
A study of situational variables in an organizational marketing scenario
(Virginia Tech, 1993-01-01)
This study examined whether situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario.