Now showing items 51-60 of 62
Ignore your voice reservations channel at your peril
(Hospitality News Now, 2016-05)
The voice reservations channel continues to diminish, but has it gone extinct? Here’s why hoteliers should continue to capture phone reservations and claim more direct bookings.
Change or die, say hotel revenue, sales managers
(Hotel News Now, 2019-04-24)
The need to change revenue-management processes and the staff required to run them is more prescient than ever as the world’s largest companies delve more and more into the bookings and distribution spaces, sources say.
Follow local lodging supply trends to create accurate 2019 budget
(Hotel Management, 2018-10-30)
As U.S. hotel owners and operators wrap up the preparation of their marketing plans and budget for 2019, it is important for them to understand their local hotel market conditions. It is easy to be enthusiastically mesmerized ...
Sales of healthy choices at fast food restaurants in Australia [Summary]
(Virginia Tech, 2012-04-01)
Some fast food chains have introduced healthier options, however, sales data for these menu items are not publicly available. This study aimed to observe healthy and unhealthy meal purchases in Australian fast food stores
Impact of Weather on Downhill Ski Lift Ticket Sales [Summary]
(Virginia Tech, 2008-07-07)
Skiing heavily relies on specific weather and environmental conditions to make participation both feasible and enjoyable. The lack of published research on the relationships among ski activity, weather, and climate is, ...
Get Your Hotel Operations Team Onboard The Tricycle of Guest Service
(Hotel online, 2018-02)
As hospitality industry trainers know, using symbols and models can help trainees grasp abstract concepts and make seemingly-complex paradigms easy to understand. Seems like is a good time for the hotel industry to update ...
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hospitality News Now, 2018-01)
As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...
Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
An Overview of Franchising In The Hospitality Industry
(Jurnal Binus Business Review, 2010)
Nowadays, franchising is the most significant part of the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub-franchise ...
Selling Myths Revealed
The true measure of the success of any business is the bottom line—sales minus cost of sales. That’s about as bare-bones as you can get when looking at it. Managing the cost of sales is an analytical process. It’s pretty ...