Now showing items 51-60 of 62
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hospitality News Now, 2018-01)
As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...
Ignore your voice reservations channel at your peril
(Hospitality News Now, 2016-05)
The voice reservations channel continues to diminish, but has it gone extinct? Here’s why hoteliers should continue to capture phone reservations and claim more direct bookings.
Sales of healthy choices at fast food restaurants in Australia [Summary]
(Virginia Tech, 2012-04-01)
Some fast food chains have introduced healthier options, however, sales data for these menu items are not publicly available. This study aimed to observe healthy and unhealthy meal purchases in Australian fast food stores
Structure and design on menus in hospitality in Serbia as a significant sales tool in tourism
(Visoka turistička škola strukovnih studija, Beograd, 2016)
Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...
Evaluation of hotel website contents: existence-importance analysis [Summary]
(Virginia Tech, 2016-09-26)
The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study ...
Marketing and Promotion in the Hotel Industry: A case study in Family Hotel and Hotel Group
(Tourism and Hospitality International Journal, 2014)
Marketing shows its importance in every kind of tourist and hotel industry, since it presents itself as a tool that contributes to better management of hotel operations also help in defining appropriate strategies for their ...
Effects of crowdvoting on hotels: the Booking.com case [Summary]
(Virginia Tech, 2017)
This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting ...
The Room Key: Should Hotel Sales Teams Be Allowed To Work From Home?
(Lodging Magazine, 2019-02-01)
Providing a reasonable, flexible work environment is generally a good practice for the hotel industry. Yes, there are certain roles in our industry where working remotely is neither practical nor desirable. Yet in your ...
Towards a transaction-based hotel property price index for Europe [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to fill an existing gap in the field. A transaction-based hotel price index for Europe is constructed to provide a true measure of hotel real estate performance. The index will enable investors ...
Do Domestic And International Customers Behave Alike In Online Hotel Booking? [Summary]
(Virginia Tech, 2014)
The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ...