Now showing items 1-4 of 4
Influential factors and relational structure of Internet banner advertising in the tourism industry [Summary]
(Virginia Tech, 2008-04)
The Internet serves as a major marketing and communication tool in the tourism industry; it is, therefore, surprising that there have been few discussions of the structural relationship between tourism and Internet-based ...
Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
Impact of Weather on Downhill Ski Lift Ticket Sales [Summary]
(Virginia Tech, 2008-07-07)
Skiing heavily relies on specific weather and environmental conditions to make participation both feasible and enjoyable. The lack of published research on the relationships among ski activity, weather, and climate is, ...