Now showing items 1-4 of 4
Measuring Perceived Quality of Training in the Hospitality Industry
(Virginia Tech, 2001-04-25)
To explore the viability of a new training evaluation criteria, theories from the areas of service, adult education, and training, were combined to form a model of Perceived Quality of Training and Transfer. Operating ...
Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
(Virginia Tech, 2001-04-20)
The purpose of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a ...
An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
(Virginia Tech, 2001-02-02)
Sales forecasting is an essential tool for the planning function of corporate restaurant management. Accurate sales forecasts allow functional areas, such as marketing, advertising, human resources, and finance, to ...
Development of a Travelers' Information Search Behavior Model
(Virginia Tech, 2001-12-03)
In the dynamic global environment of today, understanding how travelers acquire information is important for marketing management decisions (Srinivasan 1990; Wilkie and Dickson 1985). For destination marketing managers, ...