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Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
The Debate Regarding Profitability: Hotel Unit and Hotel Brand Revenue and Profit Relationships
(Journal of Travel & Tourism Marketing, 2006)
The research note explores a debate in the hotel industry regarding the relationship between hotel RevPAR and profitability, a debate around which there is a great degree of “noise.” Using a sample of 1,954 actual hotels ...
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...