Fishing communities, the Government of Thailand Department of Fisheries, local nongovermnental organizations, universities, the Food and Agriculture Organization of the United Nations (FAO), and FAO's Bay of Bengal Program have undertaken a partnership in management of Phang-nga Bay's coastal resources. It is the first project of its kind in Thailand, and although still in the early stages, offers insights that may contribute to our knowledge of how we can improve our management of coastal resources, including the importance of (1) building relationships within the governance process; (2) combining education, enforcement, and economic incentives to achieve compliance; (3) implementing solutions early; and (4) government support of community-based decisions. These insights reinforce trends emerging in other coastal management projects in the Asian region.