Profits, not poaching, is message Cornell scientists are aiming at Zambian farmers
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"In an effort to improve lives and at the same time save African wildlife, Cornell researchers are helping farmers in Zambia, Southern Africa, develop such products as peanut butter and tofu under the It's Wild! brand name. The goal? Enabling farmers to reap more financial rewards from the food they grow so they won't poach threatened wildlife or destroy forests.