Evaluate collective action strategy to enhance market access for VAF's farmers in Nanggung subdistrict, West Java: A case study on banana marketing

TR Number

Date

2007

Journal Title

Journal ISSN

Volume Title

Publisher

Indonesia: ICRAF

Abstract

This presentation talks about the progress report on marketing strategy and how the banana study that ICRAF completed can be applied to vegetable agroforesty study. The presentation covers the progress on this marketing practice, the survey results from the banana study, the marketing strategy, the evaluation of the benefit from collective marketing, and future planning and recommendations.

Description

Keywords

Survey research methods, Markets, Local markets, Market demand, Bananas, Collective marketing, Farm/Enterprise Scale

Citation

Presented at the second annual TMPEGS-Indonesia meeting, Bogor, Indonesia, May 2007