Evaluate collective action strategy to enhance market access for VAF's farmers in Nanggung subdistrict, West Java: A case study on banana marketing
Files
TR Number
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Indonesia: ICRAF
Abstract
This presentation talks about the progress report on marketing strategy and how the banana study that ICRAF completed can be applied to vegetable agroforesty study. The presentation covers the progress on this marketing practice, the survey results from the banana study, the marketing strategy, the evaluation of the benefit from collective marketing, and future planning and recommendations.
Description
Keywords
Survey research methods, Markets, Local markets, Market demand, Bananas, Collective marketing, Farm/Enterprise Scale
Citation
Presented at the second annual TMPEGS-Indonesia meeting, Bogor, Indonesia, May 2007