First year SANREM annual report: Marketing of agroforestry and sustainable production in Southeast Asia Watershed

Abstract

While agroforestry is renowned for its environmental benefits, to provide a sustainable income for producers there must be advances in linking products to markets. This report summarizes market research conducted in two case studies from 2006 onward in West Java, Indonesia. The goals of the research were to identify profitable vegetables to be produced for sale in local markets, discover existing and potential market channels for producers, identify marketing obstacles faced by vegetable producers and market agents, and improve farmer's production methods to enhance their participation in agricultural markets. As the project is still in its early stages, many of these goals have yet to be met, but farmers and researchers continue to work collaboratively towards new opportunities.