Fundamentals of Business

Abstract

<b><i>Fundamentals of Business</b></i> (2016) is an openly licensed <a href="https://creativecommons.org/licenses/by-nc-sa/3.0/us/">(CC BY NC SA 3.0)</a> textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business.

<b>A new version of this book was released in August 2018.</b> See <a href="https://vtechworks.lib.vt.edu/handle/10919/84848">https://vtechworks.lib.vt.edu/handle/10919/84848</a> for more details.

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This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech.

Lead Author: Stephen J. Skripak Contributors: Richard Parsons, Anastasia Cortes, Anita Walz Layout: Anastasia Cortes Selected graphics: Brian Craig http://bcraigdesign.com Cover design: Trevor Finney Student Reviewers: Jonathan De Pena, Nina Lindsay, Sachi Soni Project Manager: Anita Walz

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Selected graphics produced by Brian Craig are available <a href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a> via <a href="https://commons.wikimedia.org/wiki/Category:Figures_from_Fundamentals_of_Business_by_Skripak">WikimediaCommons</a>.

ISBN: (B&W): 978-0-9979201-1-6 ISBN: (Color): 978-0-9979201-0-9

TABLE OF CONTENTS Preface: Teamwork in Business Chapter 1: The Foundations of Business Chapter 2: Economics and Business Chapter 3: Ethics and Social Responsibility Chapter 4: Business in a Global Environment Chapter 5: Forms of Business Ownership Chapter 6: Entrepreneurship: Starting a Business Chapter 7: Management and Leadership Chapter 8: Structuring Organizations Chapter 9: Operations Management Chapter 10: Motivating Employees Chapter 11: Managing Human Resources Chapter 12: Union/Management Issues Chapter 13: Marketing: Providing Value to Customers Chapter 14: Pricing Strategy Chapter 15: Hospitality and Tourism Chapter 16: Accounting and Financial Information Chapter 17: Personal Finances

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