Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Subject "Online booking intentions"
Now showing items 1-2 of 2
(Virginia Tech, 2015-05)Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
(Virginia Tech, 2015)This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.