Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Subject "need for status"
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Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary] (Virginia Tech, 2016)As an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant ...