Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Title
Now showing items 1-20 of 339
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360 Degrees of Pressure: The Changing Role of the HR Professional in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-12)This study reflects a descriptive experience in hospitality through the rapidly changing world of HRM. The study defined the nature of that position in a diverse sector in terms of structure, scale, location, market and ... -
Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ... -
Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management [Summary]
(Virginia Tech, 2020-02-12)For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become ... -
Airbnb’s effect on hotel sales growth [Summary]
(2020-10-11)The research has managerial implications regarding the hotel industries and the disruptive business. For the research, it imposes the longitudinal data and mixed model methodology more importance than previous cross-sectional ... -
Airbnb’s effect on hotel sales growth [Summary]
(Virginia Tech, 2018-07)Disruption of existing industries by peer-to-peer sharing economy platforms, like Airbnb, has received extensive media attention primarily regarding the regulatory and the social aspects of the sharing economy. In this ... -
An American hotel expatriate’s view on Chinese culture: Perspectives on cultural dimensions and managerial philosophies [Summary]
(Virginia Tech, 2020-11-29)This study can provide industry practitioners with actual practical guidelines when employees encounter people from East Asian countries as peer colleagues or customers at the property. It is recommended to make them notice ... -
An analysis of customer room choice model and revenue management practices in the hotel industry [Summary]
(Virginia Tech, 2013-06)Considering the limitations of existing studies on the customer choice behaviour, this paper tries to use the variable precision rough set (VPRS) approach to establish a customer room choice model (CRCM) based on the logit ... -
An analysis on the concentration–advertising relationship in the hospitality industry [Summary]
(Virginia Tech, 2020-03-06)This paper empirically investigates the non-linear relationship between advertising and concentration in the hotel industry. Using data collected from the Taiwanese hotel industry, this paper finds that (1) the influence ... -
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry [Summary]
(Virginia Tech, 2020-01-12)Over the last decade, scholars have recently emphasized the need for tourism marketers to orchestrate the wide range communication activities and forms via the adoption of Integrated Marketing Communication (IMC). However, ... -
Application of Online Booking Data to Hotel Revenue Management [Summary]
(Virginia Tech, 2020-02-17)This paper presents an application of online booking data, comprised of big data crawled from a hotel booking website to hotel revenue management. It is important to build a quantitative revenue management method for online ... -
Application of the Internet Market Research Methods in Hospitality [Summary]
(Virginia Tech, 2020-03-17)This paper analyzes the role of Internet market research in hospitality due to its changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism ... -
Approaches, techniques, and information technology systems in the restaurants and foodservice industry: a qualitative study in sales forecasting [Summary]
(Virginia Tech, 2008-10-11)This is a study of the approaches, techniques, and information technology systems utilized for restaurant sales forecasting in the full-service restaurant segment. Companies were examined using a qualitative research methods ... -
Are all online hotel prices created dynamic? An empirical assessment [Summary]
(Virginia Tech, 2020-01-12)Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing ... -
Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning [Summary]
(Virginia Tech, 2020-10-25)The research implies that hotel competition is shifting from unit profit margin to volumes and higher occupancy rates since the increasing importance of user-reviews’ online visibility. For that reason, it is suggested for ... -
Are the States United? An Analysis of U.S. Hotels' Offers Through TripAdvisor's Eyes [Summary]
(Virginia Tech, 2020-02-12)This empirical data-driven research aims to unveil thought-provoking insights on the U.S. hotel offer across its 50 states. Information of more than 30,000 hotels was collected through web scraping from TripAdvisor. Using ... -
Attraction to Hospitality Companies: How Processing Fluency Moderates Value Fit [Summary]
(Virginia Tech, 2020-03-17)The purpose of this research study was to investigate how processing fluency moderates the effect of value fit on attraction to hospitality organizations. Specifically, the study found that processing fluency moderates the ... -
Attrition clauses: outstanding issues and recommendations for meeting planners [Summary]
(Virginia Tech, 2005-03)This paper deals with the attrition clauses within hotel group sales agreements, the former of which became popular in the early 1990s. Attrition clauses specify pre-determined liquidated damages that a group (usually a ... -
A Bibliometric Analysis of Lodging-Context Research from 1990 to 2016 [Summary]
(Virginia Tech, 2020-03-06)This study presented a bibliometric analysis of lodging-context research by addressing the trend in the number of publications from year to year according to academic journals; most prolific contributors according to author, ... -
Big data for big insights: Investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews [Summary]
(Virginia Tech, 2020-11-15)Few findings from the study can be implied; this research suggests hotels should categorize their customers with specific characteristics such as nationality or language just they did in the article while hoteliers consider ... -
The Brand Inside: Fulfilling the Needs of the New Employee Generation to Create Brand Advocates [Summary]
(Virginia Tech, 2020-03-12)This study fills the gap in the literature by identifying the new employee generation as emerging brand advocates. We use extensive studies and employ a survey for the respective exploratory and explanatory research and ...
