Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Title
Now showing items 1-20 of 73
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ADVERTISING EFFICIENCIES IN THE HOSPITALITY AND TOURISM INDUSTRY
(hrcak, 2008-12)Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ... -
Approaches, techniques, and information technology systems in the restaurants and foodservice industry: a qualitative study in sales forecasting.
(Taylor&Francis online, 2008-10-11)This is a study of the approaches, techniques, and information technology systems utilized for restaurant sales forecasting in the full-service restaurant segment. Companies were examined using a qualitative research methods ... -
Collaborative Communication between Sales and Logistics and Its Impact on Business Process Effectiveness: A Theoretical Approach
(2014)Logistics functions have played a critical role in cementing organizational efficiency and price control. At the same time, sales has become more than closing the deal, as value can be created throughout the sales process, ... -
Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis
(Taylor & Francis Ltd, 2015)This study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from ... -
Cyclical effects of advertising on hotel sales, risk and return
(Elsevier, 2014-04)This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) ... -
The differential effects of the quality and quantity of online reviews on hotel room sales
(SAGE, 2014-05-06)While it is generally accepted that hotel reviews and ratings posted on travel websites drive hotel sales and revenue, the effects of reviews can be parsed into volume (the number of reviews about a hotel) and valence (the ... -
DO DOMESTIC AND INTERNATIONAL CUSTOMERS BEHAVE ALIKE IN ONLINE HOTEL BOOKING?
(Journal of Electronic Commerce Research, 2014)The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ... -
Do luxury room amenities affect guests’ willingness to pay?
(2015-04)Intangible services have fewer cues to enable consumer evaluation compared to physical goods. Cues are therefore particularly important for highly intangible services, since they provide tangible evidence of quality. This ... -
Does advertising spending improve sales performance?
(Elsevier, 2015-07)Hotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel ... -
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
(ElSEVIER, 2011-04)According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported ... -
The effect of website features in online relationship marketing: A case of online hotel booking
(Elsevier, 2015)The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ... -
The effectiveness of managing social media on hotel performance.
(2015-01)This paper investigates how managing online reviews affects hotel performance. An international hotel chain provided the hotel performance data and the online review data. A leading social media firm for the hospitality ... -
Effects of crowdvoting on hotels: the Booking.com case
(Emerald Publishing Limited, 2017)This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting ... -
Effects of economic conditions and other factors on hotel sale prices.
(Emerald Group Publishing Limited, 2016)This study aims to examine previously identified hotel automated valuation models (AVMs) using a more extensive and updated sample of hotel sale transaction data, introduce economic conditions as a new determinant for hotel ... -
Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations.
(Emerald Group Publishing Limited, 2012)This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations -
Estimating the effect of racino restaurant sales on slot wagering volume
(Emerald insight, 2012)The purpose of this paper is to estimate the effects of onsite restaurant business volume on slot machine gaming volume at a Midwestern racino property. The results provide management with critical estimates for use in ... -
Evaluation of hotel website contents: existence-importance analysis
(Emerald Group Publishing Limited, 2016-09-26)The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study ... -
The evolution of marketing research.
(Emerald Group Publishing Limited, 2014)The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine ... -
Examining the relationship of work–family conflict to job and life satisfaction: A case of hotel sales managers
(ElSEVIER, 2011)The study was designed to clarify the ambivalent relationships between work-family conflict (WFC) and measures of satisfaction. Both the direct and indirect effects of WFC on job and life satisfaction were investigated. ... -
Expectations of working relationships in international buyer–seller relationships: Development of a relationship continuum scale
(Taylor&Francis online, 2007-07-23)This study is an attempt to develop a scale to measure expectations of buyer-seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. ...
