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How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]
(Virginia Tech, 2015-08)
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel ...
Does better service induce higher profitability? Evidence from Taiwanese Hospitality Industry [Summary]
(Virginia Tech, 2012-12)
The study adopted Wang et al. (2006) service quality measure to examine how the qualities of various hotel services affect hotel's profitability using panel data in the Taiwanese international tourist hotel sector.