How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]

Date
2015-08Author
Chen, Chiang-Ming
Yang, Ho-Wen
Li, Eldon Y.
Liu, Chia-Chang
Metadata
Show full item recordAbstract
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel pricing has a quadratic effect on guest satisfaction.