Effects of crowdvoting on hotels: the Booking.com case
Simon, Fernando J.Garrigos
Galdon, Jose Luis
Blas, Silvia Sanz
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This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions.