Show simple item record

dc.contributor.authorInversini, Alessandroen
dc.contributor.authorMasiero, Lorenzoen
dc.description.abstractThis paper aims to focus on the reason why hoteliers choose to be present in online travel agent (OTA) and social media websites for sales purposes. It also investigates the technological and human factors related to these two practices. The research is based on a survey sent to a wide range of hotels in a Swiss touristic region. The empirical analysis involves the specification of two ordered logit models exploring the importance (in terms of online sales) of both social media and the online travel agent,
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.subjectSocial mediaen
dc.subjectHotels technologyen
dc.subjectOnline bookingen
dc.subjectOnline travel agentsen
dc.titleSelling rooms online: the use of social media and online travel agents [Summary]en
dc.title.serialInternational Journal of Contemporary Hospitality Managementen

Files in this item


This item appears in the following Collection(s)

Show simple item record

Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International