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dc.contributor.authorInversini, Alessandroen
dc.contributor.authorMasiero, Lorenzoen
dc.date.accessioned2017-08-31T21:20:27Zen
dc.date.available2017-08-31T21:20:27Zen
dc.date.issued2014en
dc.identifier.urihttp://hdl.handle.net/10919/78786en
dc.description.abstractThis paper aims to focus on the reason why hoteliers choose to be present in online travel agent (OTA) and social media websites for sales purposes. It also investigates the technological and human factors related to these two practices. The research is based on a survey sent to a wide range of hotels in a Swiss touristic region. The empirical analysis involves the specification of two ordered logit models exploring the importance (in terms of online sales) of both social media and the online travel agent, Booking.com.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectSocial mediaen
dc.subjectHotels technologyen
dc.subjectOnline bookingen
dc.subjectOnline travel agentsen
dc.titleSelling rooms online: the use of social media and online travel agents [Summary]en
dc.typeSummaryen
dc.description.notespp.272en
dc.title.serialInternational Journal of Contemporary Hospitality Managementen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International