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    • Feiertag Hospitality Academy-to-Industry Research
    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection)
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    6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

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    6 Ways Hotel Marketing Can Generate More Leads for the Sales Team _ Hotel Online.pdf (897.7Kb)
    Downloads: 503
    Date
    2017-07-19
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    Abstract
    Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to generate their own leads. Hotel marketers often ignore the need to boost their hotel’s revenue by accelerating the number of incoming sales leads. As a result, hotel marketing departments usually stick to what they know: marketing only to leisure travelers. Let’s change that
    URI
    http://hdl.handle.net/10919/79362
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    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection) [607]

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