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dc.contributor.authorAnderson, Chris
dc.date.accessioned2017-10-31T05:23:39Z
dc.date.available2017-10-31T05:23:39Z
dc.date.issued2017-09-19
dc.identifier.urihttp://hdl.handle.net/10919/79885
dc.description.abstractGiven the intense competition in the hotel industry with legacy companies like Marriott International seemingly creating—or buying—new brands each year, being Instagrammable is a must. Instagram boasts over 400 million daily active users of which 50 percent make at least $50,000 annually. Hotels that want to interact with this hyper-engaged community of affluent users should step back and view their space through the lens of Instagram—or visual storytelling—and assess their level of innovation and inspiration from the consumer perspective. In short, are you Instagrammable?en
dc.language.isoenen_US
dc.publisherHotel management.neten_US
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectmillennialen_US
dc.subjectHotelen_US
dc.titleIn the millennial, social-media-centric age, Instagrammable hotels stand outen_US
dc.typeArticleen_US
dc.description.notesSep 19, 2017 2:35pmen_US


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