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dc.contributor.authorDong, Y
dc.contributor.authorLing, L
dc.date.accessioned2018-02-05T00:18:40Z
dc.date.available2018-02-05T00:18:40Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/10919/82013
dc.description.abstractHotels cooperate with third-party websites to enhance their competitive position and attain sustainable development in the era of e-commerce. Furthermore, hotel managers overbook to hedge against last-minute cancellations and customer no-shows. This paper discusses pricing and overbooking strategies of a hotel in the context of cooperation with multiple third-party websites and analyzes how these strategies influence the cooperation process. The increase in profits resulting from the overbooking strategy is also examined. A model of a Stackelberg game between the hotel and third-party websites and a Nash game among the third-party websites are developed to analyze the process. Results indicate that the compensation coefficient has a slight influence on hotel pricing strategy, but causes a sharp decrease in overbooking level. As the hotel demands to lessen the probability of denying under higher compensation rate, the third-party websites would exert fewer sales effort to reduce the demand for online customers. Results also show that under a given market demand, hotel effort only serves to redistribute market shares among the hotel and third-party websites, without influencing hotel pricing and overbooking decisions. Specifically, the market shares of the third-party websites decrease in the effort level of the hotel resulting from an increase in the hotel market share. Finally, in the numerical example where one hotel and two websites are analyzed, hotel overbooking strategy improves hotel profit by 4.20%, whereas profit improvements for Web sites 1 and 2 are as high as 5.26% and 5.21%, respectively. Managerial implications of the study are also provided.en_US
dc.language.isoenen_US
dc.subjectpricingen_US
dc.subjectoverbookingen_US
dc.subjectonline distributionen_US
dc.subjectHotelen_US
dc.subjectthird-party websiteen_US
dc.subjectSalesen_US
dc.titleHotel Overbooking and Cooperation with Third-Party Websitesen_US
dc.typeArticle - Refereeden_US
dc.description.notes11696-11712en_US
dc.title.serialSustainabilityen_US
dc.identifier.doihttps://doi.org/10.3390/su70911696
dc.identifier.volume7en_US
dc.identifier.issue(9)en_US


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