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dc.contributor.authorYakaboski, Tamaraen
dc.contributor.authorRizzolo, Sonjaen
dc.contributor.authorOuyang, Leien
dc.description.abstractThe focus of this study was to understand why 20 Chinese students selected a rural, regionally focused research university. The research sought to (1) offer new, nuanced understanding of how Chinese students selected a university not well-known to international students and (2) advance how an institution of this type could meet its goal of improving and increasing Chinese student recruitment. As a majority of the Chinese students who selected this institution were majoring in music, this study offers implications for niche marketing and recruitment. In addition to the knowledge produced, this study models academic and student affairs collaboration where the research findings directly inform practice.en
dc.description.sponsorshipTeacher-Scholar: The Journal of the State Comprehensive Universityen
dc.publisherTeacher-Scholar: The Journal of the State Comprehensive Universityen
dc.rightsCreative Commons Attribution-NonCommercial 4.0 Internationalen
dc.subjectChinese studentsen
dc.subjectadmission processen
dc.subjectacademic degreesen
dc.titleUnderstanding Chinese students’ college choice to increase Chinese student recruitment: A focus on music majorsen
dc.identifier.volumeVolume 8, Article 2en

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Creative Commons Attribution-NonCommercial 4.0 International
License: Creative Commons Attribution-NonCommercial 4.0 International