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    Improving Productivity in a Service Business Evidence From the Hotel Industry

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    Downloads: 299
    Date
    2000
    Author
    Brown, James R.
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    Abstract
    The objective of this paper is to compare, along three strategic dimensions, franchising with other types of operating arrangements in the lodging industry. The operating arrangements studied are, in addition to franchising, chain-managed and independent hotels. The three strategic dimensions include: (1) the variability or volatility of the task environment facing a hotel; (2) the business strategy chosen by a hotel's general manager; and (3) the level of sales revenue and profit margin achieved by a hotel.
    URI
    http://hdl.handle.net/10919/85095
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    • Academic Articles in Hospitality Sales (Feiertag Collection) [99]

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