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dc.contributor.authorCollins, Michael
dc.contributor.authorParsa, H.G.
dc.date.accessioned2018-10-10T18:31:35Z
dc.date.available2018-10-10T18:31:35Z
dc.date.issued2006-03
dc.identifier.urihttp://hdl.handle.net/10919/85337
dc.description.abstractPrice-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as average room rates decrease, the price-ending strategies change from whole dollar practice to dollar and cents practice. Results from the qualitative investigation were compared with the room rates from the Internet for 10 US cities. Based on this study, an innovative pricing strategy is presented with a potential gain of $251 million dollars by conservative estimations (nearly $555 million if estimated liberally) annually for the hotel industry in the USA. These potential sales are about 0.54% of revenues and 3.9% of industry-wide pre-tax profits. Further studies in consumer acceptance of the recommended pricing strategy are suggested.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectPricingen_US
dc.subjectHotelsen_US
dc.subjectPrice-endingsen_US
dc.subjectBrandingen_US
dc.subjectHospitalityen_US
dc.subjectStrategyen_US
dc.subjectMarketingen_US
dc.titlePricing strategies to maximize revenues in the lodging industry [Summary]en_US
dc.typeSummaryen_US
dc.title.serialInternational Journal of Hospitality Managementen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International