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dc.contributor.authorCollins, Michaelen
dc.contributor.authorParsa, H.G.en
dc.date.accessioned2018-10-10T18:31:35Zen
dc.date.available2018-10-10T18:31:35Zen
dc.date.issued2006-03en
dc.identifier.urihttp://hdl.handle.net/10919/85337en
dc.description.abstractPrice-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as average room rates decrease, the price-ending strategies change from whole dollar practice to dollar and cents practice. Results from the qualitative investigation were compared with the room rates from the Internet for 10 US cities. Based on this study, an innovative pricing strategy is presented with a potential gain of $251 million dollars by conservative estimations (nearly $555 million if estimated liberally) annually for the hotel industry in the USA. These potential sales are about 0.54% of revenues and 3.9% of industry-wide pre-tax profits. Further studies in consumer acceptance of the recommended pricing strategy are suggested.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectPricingen
dc.subjectHotelsen
dc.subjectPrice-endingsen
dc.subjectBrandingen
dc.subjectHospitalityen
dc.subjectStrategyen
dc.subjectMarketingen
dc.titlePricing strategies to maximize revenues in the lodging industry [Summary]en
dc.typeSummaryen
dc.title.serialInternational Journal of Hospitality Managementen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International