Show simple item record

dc.contributor.authorJiang, Lanen
dc.contributor.authorErdem, Mehmeten
dc.date.accessioned2019-02-05T19:35:40Zen
dc.date.available2019-02-05T19:35:40Zen
dc.date.issued2017-10-05en
dc.identifier.urihttp://hdl.handle.net/10919/87456en
dc.description.abstractThis study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers’ perceived fairness. The outcome of this study offers a set of guidelines for hoteliers to follow in terms of revenue management pricing strategies across multiple distribution channels, while providing revenue managers with empirically supported suggestions to increase hotel revenue.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectrevenue managementen
dc.subjectpricing strategyen
dc.subjectperceived fairnessen
dc.subjectdistribution channelsen
dc.titleEffects of Revenue Management Pricing Strategies on Perceived Fairness [Summary]en
dc.typeSummaryen
dc.title.serialJournal of Hospitality Marketing and Managementen
dc.type.dcmitypeTexten


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International