3 ways hotels can connect with millennial travelers and drive sales

TR Number
Date
2018-04-25
Journal Title
Journal ISSN
Volume Title
Publisher
Hotel Management
Abstract

Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing patterns and social behaviors, hospitality brands are having to reinvent their marketing strategies to engage this group.

Description
Keywords
sales, millennials, hotels, social cause, marketing, mobile presence
Citation