Early Mover or Late Mover Advantage for Hotels? [Summary]
Files
TR Number
Date
2019-03-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable micro-locations for hotel operations, the current study tests for early mover advantage created by locations not fully imitable
Description
Keywords
lodging industry, location, late mover advantage, early mover advantage